Stacy Anderson

Brand President, Anytime Fitness

With over 25 years of global marketing, branding and strategy experience, Stacy Anderson joined Self Esteem Brands as Chief Marketing Officer in September 2012. In that role, Stacy oversaw all marketing functions for Anytime Fitness and Waxing the City brands and quickly earned a reputation for moving big projects forward.

In 2016, Stacy was appointed Brand President of Anytime Fitness and is responsible for steering the world’s largest and fastest-growing fitness franchise, serving 4-million members at gyms located in all 50 states and 35 countries on all seven continents.

Her number one priority in her role is leading the evolution of Anytime Fitness from its pioneering 24/7 convenience model to a more personalized coaching approach, featuring new digital technologies and a broader selection of training programs and holistic health offerings.

Anderson, whose previous retail experience includes executive marketing positions with Best Buy and Geek Squad, is one of the relatively few women in high-level leadership roles in the franchising industry.

In 2005, she earned her MBA from the Carlson School of Management at the University of Minnesota. Her most notable accomplishment is raising two happy, outgoing teenagers – Noah (16) and Aiden (14) – with her husband of 22 years, Trever.